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Selected Works and Process Notes

A closer look at how we move from research and wireframes to final art direction. Each case study on this page documents the decisions, constraints, and outcomes behind a specific project, so you can see the thinking before you see the polish.

Selected case studies

Three recent engagements, each with its own constraints and decisions.

Why studios and brands keep coming back

Built on process, not promises

Every engagement at MyVega Group starts with the same discipline: a clear brief, a documented research phase, and a shared definition of what success looks like before a single frame is designed. That structure is what separates a portfolio piece from a working partnership.
Research before pixels

We begin with user interviews, stakeholder workshops, and a competitive audit. The visual work that follows is grounded in real constraints and real behavior, not aesthetic preference.

Transparent process

Clients see the full arc of the project: moodboards, wireframes, styleframes, and iteration notes. Nothing is hidden behind a polished final reveal, so decisions are easy to trace and defend.

Measured outcomes

Each case study closes with concrete numbers, whether that is engagement growth, a drop in task completion time, or audience reach. We report on what changed, not just what shipped.

Long-term fit

Brand systems and product interfaces are built to be maintained by the teams who inherit them. We document the logic, name the files, and hand over assets that survive the next hire.

What clients say about working with us

Feedback from founders and marketing leads who shipped brand systems, product launches, and interactive exhibits with the MyVega team.

Loom & Spindle

Identity that finally matched our values

MyVega ran the strategy workshops and came back with a visual system that felt like us, not a template. Packaging and trade show materials now look like one brand, and our wholesale partners noticed the difference within a month.

Priya Nair, Founder, Loom & Spindle
UrbanGrow

Research that shaped a better product

The team interviewed our actual users before writing a single wireframe. That changed the onboarding flow completely. Retention after week one improved by 22% compared to our previous version.

Arjun Mehta, Product Lead, UrbanGrow
City Heritage Trust

Visitors stayed twice as long at the exhibit

They balanced historical accuracy with a playful tone that our younger audience actually engaged with. The motion graphics and touchscreen flow were intuitive enough that we needed almost no staff assistance.

Dr. Kavita Rao, Curator, City Heritage Trust
Northline Coffee

Art direction that carried the launch campaign

From moodboards to final styleframes, everything was delivered on schedule. The campaign visuals held up across print, social, and in-store displays without losing their edge.

Rohan Deshpande, Marketing Manager, Northline Coffee

More selected work

Three recent case studies that show how we move from early research to a shipped visual system. Each one has a different starting point: a textile startup, a mobile tool, and a museum exhibit.

Loom & Spindle identity

Workshops with the founders defined three brand pillars: traceable materials, small-batch production, and honest pricing. The visual system that followed uses a warm neutral palette and a custom wordmark built around the loom shuttle.

Read the case study

Urban garden planner

Interviews with 14 balcony gardeners exposed a common pain point: remembering when each plant needed water or repotting. The app now pairs a drag-and-drop bed editor with care reminders tied to each plant species.

Read the case study

Museum interactive kiosks

Curators wanted younger visitors to slow down and read artifact labels. We built a touch-based timeline that layers archival photos, short audio clips, and motion graphics, then tested it with school groups over two weeks.

Read the case study
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